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NEURELIS | VALTOCO: BE PREPARED
THE INSIGHT
Up to 40% of patients with epilepsy taking antiseizure medications can experience breakthrough seizures, sometimes recurring multiple times within 24 hours. These are known as seizure clusters. Up to 75% of people living with epilepsy worry about having an uncontrolled seizure at any time. Seizures can have a profound impact on a patient’s sense of independence, resulting in a fear of leaving the house or failure to report seizures for fear of losing their independence. Treating early after seizure onset is critical.
THE CHALLENGE
The longer a seizure is left untreated, the more difficult it may be to treat. In a study, seizure clusters were terminated fastest in patients who used VALTOCO in the first several minutes of a seizure.
Despite the benefits of having a seizure rescue medication readily available, healthcare providers were still hesitant to prescribe them. The lower cost and familiar administration of oral benzodiazepines or diazepam rectal gel led providers to continue prescribing these traditional options vs newer more convenient rescue medications.
THE GOAL
We wanted to show HCPs the disruptive power of every seizure cluster and that just when a seizure seems well-controlled, a seizure cluster can strike at anytime. We also wanted to make HCPs feel empowered and confident when prescribing VALTOCO- that they were doing the right thing for their patients.
THE CAMPAIGN
We developed a campaign that drove a sense of urgency by visually capturing the unpredictability and destruction that seizure clusters impose on patients—neurologically, physically, and emotionally.
"This is clever and graphically creative. Like seizures, a storm may be on the horizon, and you need to be prepared. This depicts urgency and an impending doom.”
– Pediatric Epileptologist, North Carolina
3x
increase in banner
engagement rate
2x
increase in
time on site
20%
increase in
social engagement
THE EXPERIENCE
In a true David vs Goliath scenario, the campaign formally debuted at a convention booth where we put HCPs in front of a 20-foot-wide by 13-foot-high seizure storm armed only with VALTOCO. We invited them to “step up and stop the storm.” Having HCPs personally interact with the campaign helped them better understand how the right rescue medication could help prepare their patients for the occurrence of a seizure cluster and minimize its destructive power.
THE RESULTS
#1
prescribed nasal rescue treatment
VALTOCO is the
Use of diazepam rectal gel has decreased
SIGNIFICANTLY
increase in booth leads in 2023
195%
VALTOCO is
PREFERRED
in patients aged 6 to 11 years and has increased in patients aged 12+
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